#009 - I found the inspiration I needed in Paris

This is Rodrigo.

I'm taking the wheel of the Journey today to tell you why I've been to Paris these days to continue shaping Pilatus.

If you’ve been following our journey, you know that at Pilatus we are not ones to settle. We are always looking for new ways to take what we do further. And when I say “further”, I mean it literally: a few weeks ago I was in Paris to participate in MAISON&OBJET , one of the most important retail fairs in Europe.

But what does it mean to participate in an event like this?

It means three days of meetings, conversations and challenges ahead.

Talking to distributors, agents and retailers across Europe. It means getting out of our bubble in Madrid, listening to the experts, understanding how we can connect with other markets and continue to take Pilatus to places we have never been before.

Above all, it is a place where you can meet people who generate in you an openness of mind that is difficult to develop when we are in the office in our daily lives.

The fair was a reminder of what we are building. A way of understanding that something is happening at Pilatus. When I talked about where we are and received feedback from people in the sector, who know what they are talking about, I realised that progress is much more evident than I had initially imagined.

That a brand is not only defined by its products, but by the stories it is able to tell. And, honestly, it was exciting to see how Pilatus was generating interest outside of Spain.

Between meetings, I had the chance to get away for a while and visit some of the most iconic stores in Paris: Galeries Lafayette , La Samaritaine , and Le Bon Marché .

They are unique spaces that are much more than just places to shop. Let's say that they are an experience for the customer that we cannot yet convey in the digital world.

I pictured Pilatus on those shelves, with that same level of care and detail, and thought, “We’re closer than we think.”

This is not just work. It is our way of learning, of being inspired, of looking forward.

The goal? To bring Pilatus to the best physical stores, without losing what makes us unique.

It's a long road, but we're on it. And every step we take is a step we share with you.

Thank you for being a part of this.

I send you a big hug.

Rodrigo Bernardez.