According to a survey conducted by IBM, more than half of global consumers are willing to pay more for more sustainable products, or take it into account when choosing a brand. 70% of consumers influence their closest relationships so that they do not associate with brands that are perceived as unsustainable.
Every time #sustainablecompanies are more competitive.
According to Linkedin, the position of head of sustainability in a company is one of the 20 that have grown the most in Spain in 2022.
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