Does a #sustainablebrand have to work only with influencers who are sustainable? š¤
At Pilatus we believe that it is not strictly necessaryā¦ Of course, if a sustainable brand wants to ensure that its message aligns with its values āāand principles, it is important that it carefully select the influencers it works with. š¶
However, we believe that it is possible to work with #influencers who do not necessarily identify as sustainable, as long as the collaboration is done ethically and transparently. š¤
What matters is authenticity. If a sustainable brand hires an influencer who does not have a sustainable profile, but who believes in the brand's values āāand is willing to promote sustainable products, it is possible to create a positive and effective collaboration. ā»
Additionally, we believe it is important to note that sustainable influencers are not necessarily the only ones who can deliver a sustainability message. We can all be ambassadors of sustainable practices and promote a more conscious lifestyle. š¤
Share:
Collaboration with Codorniu
Collaboration with Geneva Business Schooll